Ivana Marsic - AcrossLimits - Your EU Project Technology Partner

Ivana Marsic

Ivana Marsic is an entrepreneur who founded an award-winning startup that re-invented the in-store shopping experience and pioneered the omnichannel concept of retail. She also recently founded an IoT wearable smart textile startup.

She has 20 years of extensive international experience in the private (Siemens) and public sector (European Commission) related to digital transformation; project/program management; innovation; leadership and strategic management; and new product/service launch. She is an expert evaluator for European Commission Programs (Eurostars, Eureka, and Horizon2020) and assesses technological and commercial aspects of IT/high tech projects in the context of selecting top innovative projects for funding. In addition, she collaborates with the US-based venture capital fund VU Venture Partners and Astia business angel community supporting women‐led, high‐growth ventures.

Ivana graduated in electrical engineering at the University of Split and she holds an MBA from the Simmons School of Management in Boston. She completed her MBA in the USA through the Ron Brown Fellowship program sponsored by the U.S. Department of State. She also completed venture capital training at EVCA (European Venture Capital Association) and executive education at Harvard University in the scope of the Luksic Scholars program and ASCI (Hyderabad, India). She is a founding team member of the Croatian Business Angel Network – CRANE and was a pioneer of the startup scene in Croatia, fostering its development and building international exposure.